Creating a New Healthcare Portfolio
Following the acquisition of AVINTV by Berry Global, we realized that our Healthcare portfolio had grown significantly, creating the need for simplification and realignment.
With our legacy PGI/AVINTV portfolio of nonwovens surgical scrubs, drapes, and gowns, and the legacy Berry portfolio of medical packaging, tapes, and drug delivery devices, we had a robust offering to demonstrate to the marketplace. The challenge was how to leverage the strength of the combined portfolio.
After a process of categorizing and consolidating our products, we were able to group our Healthcare offerings into three main categories:
Surgical and Infection Prevention
By grouping our products into these three easy to communicate groupings, we were able to assign an identity to each by developing icons to signify their groupings.