INDEX 2017, Geneva, Switzerland
It was a lot of work to take Berry Plastics to Berry Global. Our first major event with our new branding was INDEX 2017, the world's largest nonwovens exhibition held in Geneva, Switzerland.
In addition to a new look and feel, we had a very large footprint and new products to work into our message.
Working with two agencies out of Europe, Fishtank Creative in the UK, and Gielissen Exhibits out of the Netherlands, we developed a design that was not only attractive, but was built with the flow of customers and meetings in mind.
Our booth included two lounge areas and two closed conference rooms, three product display kiosks, looping video, and bold new messaging to announce to the market that we are now Berry Global.
In conjunction with the 4 day show, we also held a large customer event at Citi du Temps on Lake Geneva. It included 125 customers, a fire-breathing show, a small speech from our newly-appointed CEO, and fully catered food and beverage.
With over 400 new prospects from the show and 125 customers that attended the event, as well as receiving an EDANA Innovation Award, it was deemed the most successful event in legacy PGI/AVINTIV history.