Following the acquisition of AVINTV by Berry Global, we realized that our Healthcare portfolio had grown significantly, creating the need for simplification and realignment. 

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With our legacy PGI/AVINTV portfolio of nonwovens surgical scrubs, drapes, and gowns, and the legacy Berry portfolio of medical packaging, tapes, and drug delivery devices, we had a robust offering to demonstrate to the marketplace. The challenge was how to leverage the strength of the combined portfolio. 

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After a process of categorizing and consolidating our products, we were able to group our Healthcare offerings into three main categories: 

• Surgical and Infection Prevention

• Medical Packaging

• Pharmaceutical Packaging

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By grouping our products into these three easy to communicate groupings, we were able to assign an identity to each  by developing icons to signify their groupings. 

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